A wonderful book about how positive reinforcement works-and works wonders-in human society. The author makes a strong case for reinforcement's role in developing creativity, and then goes on to describe how behavior analysis and positive reinforcement can be used with powerful effect in several real-life areas: education, management of addiction, criminality, and mental health. This book was written to counteract the amazingly widespread prejudice, especially in academic surroundings, against "behaviorism" and even against reinforcement in general. The author explains how the most popular myths and misrepresentations arose (with references) and how to correct the misconceptions if you run into them (with examples and references).
